Local Search MarketingOwn Your Web Presence
You use local search all the time. Have you wondered how company information gets into those directories and how to control it?
Taking control of directory listings – part of local search marketing – helps searchers find you, drives quality traffic, and controls your brand.
Did you know that 80% of customers who looked up a local business visit or call within 24 hours?!
Google Maps Is Your Top Priority
Your Google map listing shows where your business is located and has a description (taken from your web site or a directory listing). It may have reviews from Google maps or other review sites, like Yelp or Trip Advisor.
This listing becomes even more helpful (and trustworthy) when you add more information, like your hours and pictures.
Google is weighing “trust factors,” or things that validate your business and web site, in ranking local search results: consistency, popularity, relevance and authority.
The most important Google trust factor is the consistency of your NAP across the web:
Business Name, Address, and Phone.
Google trusts information on its own services the most. We claim and manage your business’s Google related “properties” and services for you:
- My Business / Google+ / Map listing fully filled out and verified.
(NOTE: These products and their inter-connectivity are constantly in flux, so results may vary).
- YouTube account and with a channel about things relevant to your business, your videos and others.
- Analytics account and add the tracking code to your website, to compare visitor data before and after your SEO efforts.
- Webmaster Account, and link to your analytics account to get keyword statistics.
Taking Control of the Rest
The goal is still consistency of Name, Address, Phone.
We steer clear of listing services like Yext and LocalSplash, because the gains you make will disappear if you end your subscription.
The manual approach is the best, and your NAP is validated with the root data generating companies, Acxiom, Factual, Infogroup and Localeze (Moz Search Engine Ecosystem). Many directory listings require on-site validation, which we will do, or we can instruct you remotely.
Why Should You Care About These Local Search Listings?
Search engines aren’t the only one’s you’re informing. There’s a customer at the other side of that screen who needs to talk to you!
Focusing on local search increases the chance that a customer will talk to YOU and not your competitor.