Local Search Engine MarketingOwn Your Web Presence and Rank Higher
Is your local business ranking in the top 3 results for branded and unbranded search?
If not, it’s time to take control of your Google My Business and other directory listings. Giving some love to your local search marketing helps searchers find you, drives quality traffic, and controls your brand.
Did you know that 80% of customers who looked up a local business visit or call within 24 hours?!
Your Google My Business/Maps Listing Is Your Top Priority
Your Google listing is stealing your web traffic, so you might as well make it work for you. :0
That’s right – at least 40% of people who see your Google listing – to get a phone number, hours, directions, menu or book an appointment – don’t even go to your website.
This listing becomes even more helpful and trustworthy (i.e. will rank higher) when your listing is verified, has reviews, and photos.
The most important Google trust factor in ranking in the top 3 listings is the consistency of your NAP across the web:
Business Name, Address, and Phone.
Why Should You Care About Your Local Search Listings?
Search engines work for the customer, delivering the best and most relevant results possible.
Focusing on local search listings increases the chance that a customer will talk to YOU and not your competitor.